MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

By Charles W. Lamb Jr., Joseph F. Hair Jr., Carl D. McDaniel, et al.

Book Overview

Learn Marketing YOUR Way with MKTG and MindTap MKTG�s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1337116807
• ISBN13: 9781337116800
• Release Date: February 2017
• Publisher: Cengage Learning
• Length: 432 Pages
• Weight: 2.24 lbs.
• Dimensions: 11.0" x 0.8" x 8.8"