MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

By Charles W. Lamb Jr., Joseph F. Hair Jr., Carl D. McDaniel, et al.

Book Overview

MKTG from 4LTR Press connects students to the principles of marketing--bringing them to life through timely examples showing how they're applied at the world's top companies every day. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1337116807
• ISBN13: 9781337116800
• Release Date: February 2017
• Publisher: Cengage Learning
• Length: 432 Pages
• Weight: 2.24 lbs.
• Dimensions: 11.0" x 0.8" x 8.8"