Mktg

By Charles Lamb

Book Overview

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

• Format: Paperback
• Language: English
• ISBN: 0357929217
• ISBN13: 9780357929216
• Release Date: January 2024
• Publisher: Cengage Learning
• Length: 496 Pages
• Weight: 2.15 lbs.
• Dimensions: 0.7" x 8.3" x 10.5"