MKTG 8

Bys: Charles W. Lamb, Joe F. Hair, Carl McDaniel

Book Overview

Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price.

• Format: Paperback
• Language: English
• ISBN: 1285432681
• ISBN13: 9781285432687
• Release Date: February 2014
• Publisher: Cengage Learning
• Length: 432 Pages
• Weight: 2.34 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"