Mission Matters: Relevance and Museums in the 21st Century

By Gail Anderson

Book Overview

This book provides a fresh and practical look on mission statements and strategic thinking. Anderson lays out the importance of mission statements while providing useful examples of vision, values, and other components typically a part of a museum's strategic framework. This book takes the discussion to the present and into the future.

• Format: Paperback
• Language: English
• ISBN: 1538103486
• ISBN13: 9781538103487
• Release Date: June 2019
• Publisher: American Alliance of Museums
• Length: 206 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.4" x 8.5" x 11.0"