Minority Influence and Innovation: Antecedents, Processes and Consequences

Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415650178
• ISBN13: 9780415650175
• Release Date: December 2012
• Publisher: Psychology Press
• Length: 424 Pages
• Weight: 1.36 lbs.
• Dimensions: 9.2" x 1.0" x 6.1"