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Mining the Web: Transforming Customer Data into...

By Michael J.A. Berry, Gordon S. Linoff, Michael J. A. Berry

Edition Description

Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support...

Edition Details

Format:Paperback

Language:English

ISBN:0471416096

Format: Paperback

Condition:

30.29

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Mining the Web: Transforming Customer Data into...

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