Mini-A Rebirth of an Iconic Brand

By Boris Dzholev

How did MINI achieve all that frenzy around its brand? How come an automobile company gathers tens of thousands members and millions of posts at a virtual forum? Why is so important for a car... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844330585
• ISBN13: 9783844330588
• Release Date: April 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 68 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"