In this book you'll learn a trasversal topic you can apply to sales, copywriting and marketing in general.
You can apply all these skills infinite times, from a simple sales letter copywriting to a complete marketing plan.
Here's a few things you will discover.
How to create affinity with your clientUse transparency and intrigueLearn how to grant flattery and behavioral licencesDesign and create a ritualUse demonstrations at your advantageWhich numbers you can leverageAppeal to authority - even if there's no real authority yetDiscover how to craft a common enemyHow to manage purchase frictionProceed by steps to avoid refusalHow to be aggressive with salesLearn how to craft a false alternativeYour clients are greedy. Monetize thatDiscover the magic wordsSatisfy the ego of your clientsCreate a sense of urgencyLearn to gaslight your clients to make them consider your offersDiscover the tricks to create familiarity with your customersLeverage hope and fearsIncrease the time investment to close huge sales