Mind Genomics: A Guide to Data-Driven Marketing Strategy

by Veljko Milutinovic and Jakob Salom

In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before one ever commits to an approach by knowing what is important to the people one is trying to influence. Mind Genomics identifies what aspects of a general...

• Format: Paperback
• Language: English
• ISBN: 3319397311
• ISBN13: 9783319397313
• Release Date: September 2016
• Publisher: Springer
• Length: 115 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"