Million Dollar Mailings

By Dension Hatch and Denison Hatch

Book Overview

Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique - copy approaches, design, formats, offers - unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

• Format: Hardcover
• Language: English
• ISBN: 1566251621
• ISBN13: 9781566251624
• Release Date: April 1997
• Publisher: Taylor Trade Publishing
• Length: 532 Pages
• Weight: 4.07 lbs.
• Dimensions: 1.6" x 8.8" x 11.3"