Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age

By Jerry P. Miller

Book Overview

Competitive intelligence doesn t just mean a trip to the local store to see the competition s finished products it means gathering business information to gain an advantage in a legal and ethical... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0910965285
• ISBN13: 9780910965286
• Release Date: June 1999
• Publisher: CyberAge Books
• Length: 276 Pages
• Weight: 1.55 lbs.
• Dimensions: 9.5" x 0.7" x 7.0"

Customer Reviews

Highly recommended. Probably one fo the best BI books around in the market.

Gives a very good introduction to the critical role of Intelligence in today's World. Especially having multiple BI's experts giving their take on BI, this book covers very good BI Models such as Porter's Five Forces, SWOT Analysis, Benchmarking, Gap Analysis, Growth-Share Matrix, etc. There is also a fairly good section on the relation (symbiotic onbe) between Knowledge Management and BI. Good book for those keen to learn and know more about BI. Steven Lim (RSTN)

Recommended reading for business managers.

The basics of understanding competitive intelligence in the digital age are revealed in a guide which covers the key issues in competitive intelligence; from accounting models and the technology marketplace to resources for intelligence. Millennium Intelligence provides a basic overview of business intelligence and its management for business managers.

Merits Serious Consideration!

Millennium Intelligence written by Jerry Miller and his friends at the Business Intelligence Braintrust offers a new look at competitive intelligence and information resources that merits serious consideration. This book offers its readers insight into why companies want to know about each other, what the benefits of such research are, and how it can best be performed. Some reasons are obvious. Companies want to remain competitive and want to know what their competitors are doing. Are their competitors' products and services superior? Are their products being more economically produced? What are the latest and most effective marketing strategies? Are their own company secrets safe from their competitors? The list goes on! This book serves as a valuable tool in a number of ways. The authors encourage companies to develop sound strategies for harvesting business information, they make good arguments for academics to teach intelligence information gathering, they assist readers to find, collect, and put to use various sources of information, and they offer countermeasures necessary to monitor the information gathering efforts of others. The authors provide a number of good resources and strategies for finding business information. Various online research tools, visiting company Websites, viewing online job listings, buying and analyzing competitor products, telephone inquiries, and even going to public libraries can pay off! While the gathering of business intelligence information can be carried out strictly for legitimate personal and business reasons, intelligence gathering operations can be abused and misused. Readers are presented with all the right reasons to conduct their research and to represent their companies in an entirely legal and ethical manner. The recurring theme of this book is that business information gathering should recognized as a profession rather than merely an occupation or job task assigned to company employees. This field requires professional training, effort, and adequate resources to develop to its full potential. This book is must reading for any person and company involved in the gathering of business information - or who should be and are not presently doing so!

Competitive Intelligence from a variety of viewpoints

One of the appealing features of Millennium Intelligence is that much of it is written by real-life practitioners -- the folks out there in the trenches designing CI departments, developing information-gathering strategies, and grappling with issues of ethics, budgets and the ambiguities of the law. Read this book not only to pick up tips on gathering information on your competitors, but also to understand how a CI department should be designed and managed, and how to implement a knowledge management function within an organization.