Middle East Unveiled: A Cultural and Practical Guide for All Western Business Prof

By Donna Marsh

Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him if his Christian name was Abdul?A" Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in the Middle East without causing offence is crucial. This book provides cultural and practical business intelligence for all Western business people working throughout the Middle East. It also focuses on issues specifically important to Western businesswomen, as well as for men who might be working with Arab and Muslim women. It can make the difference between success and failure for the reader and his or her organisation. AUTHOR BIOG: Donna Marsh first travelled to the Middle East in 1978. She has worked as a businesswoman in her own right for much of her 30 year career in corporate sales, marketing and new business development roles in the fields of banking and information technology, travelling throughout the Levant, Egypt and the Gulf Countries, including Saudi Arabia. As founder of Culture Unveiled, she now provides cross cultural business consultancy services to professionals in a variety of multinational corporate and governmental organisations. www.cultureunveiled.com CONTENTS: Introduction 1. Culture, Stereotypes and Generalisations 2. Defining the Middle East 3. An Introduction To Islam 4. Islam and Business 5. Other Religions and Business 6. Safety and Security 7. Business Travel To and Within The Middle East 8. Clothing and Dress Codes 9. Ready For Business 10. Meeting and Greeting 11. Taboos 12. Attitudes To Western Business People 13. Communicating in The Middle East 14. Getting Down To Business 15. Business and Socialising 16. Getting Results 17. Free Time 18. Is Working in The Middle East For Me? 19. Finally Recommended Reading Useful Websites Glossary Of Arabic Terms Index About The Author.

• Format: Paperback
• Language: English
• ISBN: 184528416X
• ISBN13: 9781845284169
• Release Date: July 2010
• Publisher: How to Books*
• Length: 356 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.0" x 6.0" x 9.1"