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Microstyle: The Art of Writing Little
Edition Description
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one...
Edition Details
Format:Paperback
Language:English
ISBN:039334181X
Format: Paperback
Condition:
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Microstyle: The Art of Writing Little
Edition Description
Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on...
Edition Details
Format:Hardcover
Language:English
ISBN:0393077403
Format: Hardcover
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