Micromarketing: Get Big Results by Thinking and Acting Small

by Greg Verdino

Every day the world sees1 million new blog posts, tens of millionsof tweets, hundreds of millions of newpieces of Facebook content, and morethan 1 billion YouTube videos.

Where does your brand fit in?

In our age of information saturation, consumerattention is the scarcest commodityof all--which makes your job tougher than ever.How do you thread your messages throughbillions of bite-sized information snapshots toreach...

• Format: Hardcover
• Language: English
• ISBN: 0071664866
• ISBN13: 9780071664868
• Release Date: August 2010
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.0" x 6.2" x 9.2"