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The economy is tough -- but understanding microeconomics doesn't have to be. In fact, opening the world of economics can be exciting with Arnold's popular MICROECONOMICS, 14E. Economic tools, new thinking and theories show you how microeconomic forces impact daily events and... Read Full Overview

Ever wonder why colleges use GPAs, ACTs, and SATs for purposes of admission, or how supply and demand play out on a freeway, or what price has to do with being late to class, or how you might end up paying for good weather? ECONOMICS, 13E answers these questions and many more... Read Full Overview

Today's economy may be tough, but economics doesn't have to be. Let Roger Arnold's MICROECONOMICS, 12E open up the world of economic analysis for your students. With more detailed coverage of the financial and economic crisis than any other principles text on the market, this... Read Full Overview

Ever wonder why you have the number of friends that you do? Would a tax on soda really reduce obesity? What is going on with the financial problems in Greece? Is a tax rebate is better than a tax bonus? MICROECONOMICS, 12E answers these questions and many more as this book opens... Read Full Overview

Ever wonder why you have the number of friends that you do? Would a tax on soda really reduce obesity? What is going on with the financial problems in Greece? Is a tax rebate is better than a tax bonus? MICROECONOMICS, 12E answers these questions and many more as this book opens... Read Full Overview

Ever wonder why you have the number of friends that you do? Would a tax on soda really reduce obesity? What is going on with the financial problems in Greece? Is a tax rebate is better than a tax bonus? MICROECONOMICS, 12E answers these questions and many more as this book opens... Read Full Overview