Microeconomics: Principles, Applications, and Tools

By Steven M. Sheffrin, Arthur O'Sullivan, Steve Perez, et al.

Book Overview

Readers hoping to gain a better understanding of the world around them, often leave with their questions unanswered. Microeconomics: Principles, Applications, and Tools is built upon the author's philosophy of using the basic concepts of economics to explain a wide variety of timely, engaging, real-world economic applications. The Ninth Edition incorporates updated figures and data, while also emphasizing current topics of interest-including the severe economic downturn of recent years and the latest developments in economic thinking. It also includes newly refined Learning Objectives that introduce the concepts explored in each chapter, along with new applications and chapter-opening stories related to the most up-to-date developments in microeconomics. KEY TOPICS: Introduction: What Is Economics?; The Key Principles of Economics; Exchange and Markets; Demand, Supply, and Market Equilibrium; Elasticity: A Measure of Responsiveness; Market Efficiency and Government Intervention; Consumer Choice: Utility Theory and Insights from Neuroscience; Production Technology and Cost; Perfect Competition; Monopoly and Price Discrimination; Market Entry and Monopolistic Competition; Oligopoly and Strategic Behavior; Controlling Market Power: Antitrust and Regulation; Imperfect Information: Adverse Selection and Moral Hazard; Public Goods and Public Choice; External Costs and Environmental Policy; The Labor Market and the Distribution of Income; International Trade and Public Policy MARKET: For economists, financial analysts, and other finance professionals.

• Format: Paperback
• Language: English
• ISBN: 013407887X
• ISBN13: 9780134078878
• Release Date: January 2016
• Publisher: Pearson
• Length: 456 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.7" x 8.5" x 10.8"