
Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter s five forces, signaling, transaction costs, and incentives."...

A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics

Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter s five forces, signaling, transaction costs, and incentives."...


Developed over ten years at the Stanford Business School, this textbook underscores the connections between contemporary microeconomics and business, using integrated case studies to show perspective managers how economic models can yield answers to practical problems.