Microeconomics: A Contemporary Introduction

By William A. McEachern and William A. McEachern

Book Overview

Gain a strong understanding of microeconomic principles with hundreds of lively examples found in McEachern's MICROECONOMICS: A CONTEMPORARY INTRODUCTION, 11E. This book draws on what you already have observed through your life experiences to help explain microeconomic concepts, choices, institutions, and events. Interesting printed and online case studies, the latest research findings, and focused examples offer genuine insight into how microeconomic principles work in today's world. A friendly writing style is enhanced by learning features that make the material clear and more direct. Understandable graphs and exhibits include captions that summarize key points, color-coded curves, and helpful labels for clarification. More challenging graphs in the book are built one step at a time using new Progression Graphs software. Powerful learning tools, such as online Aplia and MindTap, further improve your understanding of microeconomics and its relevance to your success.

• Format: Paperback
• Language: English
• ISBN: 1305505530
• ISBN13: 9781305505537
• Release Date: January 2016
• Publisher: Cengage Learning
• Length: 528 Pages
• Weight: 2.02 lbs.
• Dimensions: 0.8" x 8.4" x 9.9"

Customer Reviews

Clearly written, easy to understand, focus on concepts and examples.

I am comparing this textbook with Microeconomics 10th by Baumol/Blinder, Economics 18th by Mcconnell, and Economics 18th by Samuelson. Due to a less-than-stellar teacher, I studied off of several economics textbooks and found this one to be the easiest to understand in terms of basic concepts and key terms. McEachern is blessed with the ability to teach the material as if you are a layman, someone who hasn't studied Economics before. Whereas Mcconnell's text feels like reading a dictionary (extremely condensed liner notes and few examples), McEachern explains every concept clearly, then repeats it for very important concepts. Plenty of charts and graphs, with helpful side notes, exercises, and summaries. Although it ties in less real life current news like Baumol's does, it still gets the point across very clearly. But don't take it from me, try reading a sample of their chapter on Google books search. They have limited previews scanned online for free.

Just what I needed

I needed this book for class. Not only did I get the correct edition (as represented), but I got it sooner than expected and for less money than at any brick & mortar store I checked.

Fast service...

I pick a next day delivery for this product and yes i received it on time... it arrived around 11 the next day and the product was great asset to my economic studies...