
Gain a strong understanding of microeconomic principles with hundreds of lively examples found in McEachern's MICROECONOMICS: A CONTEMPORARY INTRODUCTION, 11E. This book draws on what you already have observed through your life experiences to help explain microeconomic concepts,...

Now you can "teach by example" with the unique approach to economics found only in McEachern's acclaimed MICROECONOMICS: A CONTEMPORARY INTRODUCTION, 11E. The text uses examples and illustrations that your students will recognize when they show up for class the first day, because...
