Michel et Augustin: Success of a Creative and Innovative Company

By Mauro Tommaso de Candia

The American have their famous Ben & Jerry's, the German have Ben & Nuts and from now on, the French have their two kooky cookies: Michel et Augustin.This French cooking-making venture is created in Paris in 2004 and 10 years later, it has become a strong brand on the French food market. On this mature market, dominated by large food-processing companies, Michel et Augustin managed to get a place through innovative products and an original way to communicate. With a value proposition non-existing on the market (playful positioning and products "homemade"), they establish a niche of loyal customers.

• Format: Paperback
• Language: English
• ISBN: B08NF33FV2
• ISBN13: 9798564038591
• Release Date: November 2020
• Publisher: Independently Published
• Length: 32 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"