Methods of Research In Social Psychology

By Elliot Aronson

Book Overview

Here is a detailed guide for students who will design and implement their own independent research. It examines the complete process of experimentation: asking the right question and translating it into a workable design, setting the stage for data collection, designing dependent variable measures, avoiding bias, conducting the post-experimental interview, and writing up the results. Although the approach of the book is primarily practical, it also confronts substantive issues such as ethics, design, validity, and measurement.

• Format: Hardcover
• Language: English
• ISBN: 0070024669
• ISBN13: 9780070024663
• Release Date: November 1989
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages
• Length: 376 Pages
• Weight: 1.58 lbs.
• Dimensions: 9.3" x 1.1" x 6.4"