Methods for Business Research

By John B. Kervin

A demonstration of the capacity of business research to initiate better decisions in marketing, operations, personnel, finance, accounting, public relations and other functional areas. The book... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0060436360
• ISBN13: 9780060436360
• Release Date: January 1992
• Publisher: Harpercollins College Div
• Length: 749 Pages
• Weight: 2.90 lbs.
• Dimensions: 9.5" x 1.3" x 8.0"