Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model

By Tatiana Soto J.

In today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3836658720
• ISBN13: 9783836658720
• Release Date: August 2008
• Publisher: Bod - Books on Demand
• Length: 108 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.2" x 8.3" x 11.6"