Methods and apparatus to determine a duration of media presentation based on tuning session duration: United States Patent 9986272

By: Sheppard, Michael

Methods, apparatus, systems and articles of manufacture are disclosed to monitor media presentation to determine a period of media presentation based on tuning session period are disclosed. Example methods disclosed herein include determining a first tuning session based on a period of time between channel changes of a first media presentation device, determining first presentation session data within the determined first tuning session, determining a model relating the first tuning session with the first presentation session data, determine a second tuning session for tuning data from a second media presentation device, selecting the model for the second tuning session, based on a match of a first duration of the second tuning session and a second duration associated with the model, and estimating second presentation session data for the second tuning session based on the model.

• Format: Paperback
• Language: English
• ISBN: B08RGVST4J
• ISBN13: 9798585091797
• Release Date: January 1
• Publisher: Independently Published
• Length: 26 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"