Metaverse Marketing: Challenges, Opportunities, and Fundamental Mechanisms

This visionary book presents an overview of current research and emerging trends in metaverse marketing. Leading experts explore revolutionary technologies, such as AI, virtual reality, and augmented reality, to outline the innovative engagement strategies necessary to engage in a rapidly evolving digital frontier.

• Format: Hardcover
• Language: English
• ISBN: 103533125X
• ISBN13: 9781035331253
• Release Date: September 2026
• Publisher: Edward Elgar Publishing
• Length: 240 Pages
• Weight: 1.47 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"