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Metaphor and Gender in Business Media Discourse... 1403932913 Book Cover

Metaphor and Gender in Business Media Discourse...

Edition Description

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary...

Edition Details
Format:Hardcover
Language:English
ISBN:1403932913
Format: Hardcover
Condition:
$
109.99
Metaphor and Gender in Business Media Discourse... 0230217079 Book Cover

Metaphor and Gender in Business Media Discourse...

Edition Description

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary...

Edition Details
Format:Paperback
Language:English
ISBN:0230217079
Format: Paperback
Condition:
$
109.99
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