Meta-Luxury: Brands and the Culture of Excellence

By Rebecca Robins and Manfredi Ricca

Book Overview

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1349333018
• ISBN13: 9781349333011
• Release Date: August 2016
• Publisher: Palgrave MacMillan
• Length: 224 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"