Merchandising: Theory, Principles, and Practice

By Grace I. Kunz

Book Overview

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.

Instructors, contact your Sales Representative for access to Instructor's Materials.

• Format: Paperback
• Language: English
• ISBN: 1563678268
• ISBN13: 9781563678264
• Release Date: August 2009
• Publisher: Bloomsbury Publishing PLC
• Length: 544 Pages
• Weight: 2.00 lbs.
• Dimensions: 1.3" x 7.4" x 9.1"

Customer Reviews

A must for every apparel professional's library.

An excellent resource for apparel business professionals and students alike. A solid methods manual presented in scholarly and interesting text. A must for every apparel professional's library...you'll refer to it often.