Merchandising Mathematics for Retailing

By Marian H. Jernigan, Cynthia R. Easterling, Ellen L. Flottman

Written by experienced retailers, Merchandising Mathematics for Retailing, 5/e introduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them in solving everyday retail merchandising problems. Instructor- and student-friendly, it features clear and concise explanations of key concepts, followed by problems, case studies, spreadsheets, and summary problems using realistic industry figures. Most chapters lend themselves to spreadsheet use, and skeletal spreadsheets are provided to instructors within the Instructor's Manual. This edition is extensively updated to reflect current trends, and to discuss careers from the viewpoint of working professionals. It adds 20+ new case studies that encourage students to use analytic skills, and link content to realistic retail challenges. This edition also contains a focused discussion of profitability measures, and an extended discussion of assortment planning.

• Format: Paperback
• Language: English
• ISBN: 0132724162
• ISBN13: 9780132724166
• Release Date: February 2012
• Publisher: Pearson
• Length: 336 Pages
• Weight: 2.15 lbs.
• Dimensions: 0.6" x 8.9" x 10.7"

Customer Reviews

Great Retail Accounting Overview

This book was used in my Merchandising Principles class. It provides great general retail accounting overview, and sufficient background knowledge on the retail industry. I highly recommend this book to anything thinking about entering into retail industry or staring a retail business of your own.