Menswear: Business to Style

By Michael Londrigan

Book Overview

Menswear: Business to Style explores the historical beginnings of menswear to set the stage for today's diverse and exciting menswear industry and prepares students to assume a role in the business as it continues to evolve. Drawing on his experience in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers principles, procedures, and techniques practiced by merchandisers to attract their target customer, giving the reader an appreciation of the importance of menswear from both a fashion and economic standpoint. Features include: photos and illustrations, boxes recounting the author's experiences highlight the topics of each chapter, key terms and discussion questions and class exercises enhance students' understanding of the material.

• Format: Paperback
• Language: English
• ISBN: 1563675595
• ISBN13: 9781563675591
• Release Date: July 2018
• Publisher: Fairchild Books
• Length: 443 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.0" x 7.3" x 9.1"