Membership Marketing in the Digital Age: A Handbook for Museums and Libraries

By Patricia Rich, Rosie Siemer, Dana S Hines, et al.

Book Overview

Membership Marketing In The Digital Age: A Handbook for Museums and Libraries is a membership manager's reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

• Format: Paperback
• Language: English
• ISBN: 1442259817
• ISBN13: 9781442259812
• Release Date: December 2015
• Publisher: Rowman & Littlefield Publishers
• Length: 446 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.2" x 6.0" x 8.9"