Membership Marketing (Core Competencies in Membership Management)

By: Susan Nicholais

This handbook, developed by the ASAE Membership Section Council, provides an in-depth overview of the issues essential to membership marketing. It explains the benefits of market research and discusses the best methods for getting the job done. Learn to apply marketing to membership and strategically plan your efforts using the most current techniques and technology.

• Format: Paperback
• Language: English
• ISBN: 0880341645
• ISBN13: 9780880341646
• Release Date: January 2000
• Publisher: Amer Society of Assn Executives
• Length: 115 Pages
• Weight: 1.01 lbs.