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Medienbezogene Effekte Von Product Placement: Theoretische Konzeption Und Empirische Analyse
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Medienbezogene Effekte Von Product Placement: T... [German] 3658068477 Book Cover

Medienbezogene Effekte Von Product Placement: T... [German]

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Edition Description

Das Kommunikationsinstrument Product Placement bietet f r Produzenten und Unternehmen gute M glichkeiten, sich marktbezogenen, technischen und konsumentenbezogenen Ver nderungen anzupassen und gewinnt daher zunehmend an Bedeutung. Auf Basis einer umfassenden theoretischen...

Edition Details
Format:Paperback
Language:German
ISBN:3658068477
Format: Paperback
Condition:
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69.99
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