Chapter 1 Introduction.- Chapter 2 The World Today-Understanding how the client Arrived to the Current Profile.- Chapter 3 The Doctor's Office Clients.- Chapter 4 Ensuring Customer Loyalty: The Challenge of a Long-Lasting and Stable Relationship.-Chapter 5 Selecting New Members for the Clinic's Staff: The Search for New Talents.- Chapter 6 The Preparation of the Clinic's Staff.- Chapter 7 Basic Areas of Customer Service in Medical Clinics.- Chapter 8 The Process of Communicating with the Client.- Chapter 9 Managing the Client's Time Perception.- Chapter 10 Pearls of Wisdom in Customer Service-Real-Life Stories.