Mediasmart: How to Handle a Reporter by a Reporter

By Dennis Stauffer

MediaSmart is a comprehensive how-to handbook on dealing with the media, print or broadcast. It is a candid explanation of how reporters do their jobs and how to respond; a book filled with real-world... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0964042908
• ISBN13: 9780964042902
• Release Date: January 1994
• Publisher: Minneapple Pr
• Length: 284 Pages
• Weight: 1.50 lbs.
• Dimensions: 9.5" x 1.0" x 6.5"

Customer Reviews

Excellent narrtives

If you are expecting a book that will provide detail by detail explanations, this book isn't it. However, this book will provide a nice compliment to anyone's everyday experience working within PR and communications-related fields. With just slightly under a year of experience in PR under my belt, I felt this book definitely benefitted me. The examples provided enough detail for anyone to grasp the various arguments. The best piece of advice he gave repeatedly throughout the book still holds true in 2007, "tell the truth when dealing with the media." I found it entertaining from beginning to end and I'm comfortable recommending it to anyone.

A Hidden Gem

This book is brimming over with useful nuggets on how to deal with reporters. Stauffer shows how the real world of small and mid-sized media markets operate on a daily basis. Most of his insights are still hihgly relevant taoday, nearly a decade after he wrote the book.

Tricks of the trade

This book is full of tricks of the trade. In particular, I like the chapters on "When You Want to Talk" and "When You Don't Want to Talk". Talking is not always the best strategy. Taping the power of silence is sometimes a better aternative.