Media/Impact: An Introduction to Mass Media (MindTap Course List)

By Shirley Biagi

Book Overview

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition focuses students on today's digital mass media industries... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1133311385
• ISBN13: 9781133311386
• Release Date: January 2014
• Publisher: Cengage Learning
• Length: 448 Pages
• Weight: 1.85 lbs.
• Dimensions: 10.8" x 0.8" x 8.5"

Customer Reviews

Overview College Text

The text book is great for a general overview text for any freshman level course text. Gread for journalism, print, online, TV and any other course geard towards these feilds.

Media Impact

The book was here in 5 days and every one in the class including the teacher can't believe the price I got for it. Worked out just great and the teacher is going to buy the book from me.

good solid media book

This is a good media textbook. Shirley Biagi does a nice job of updating this text regularly. Students will find it interesting and informative. Lots of photos and sidebars add to the information. Covers all the media as well as social isues, ethics, global conglomerates and more.