Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan

By D.L. Dickinson

This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1933199407
• ISBN13: 9781933199405
• Release Date: December 2012
• Publisher: Racom Books
• Length: 280 Pages
• Weight: 1.85 lbs.
• Dimensions: 1.0" x 8.3" x 10.8"