Media Strategies: Managing Content, Platforms and Relationships

by Katie Rowney and Jane Johnston

Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it.

Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management,...

• Format: Hardcover
• Language: English
• ISBN: 036771874X
• ISBN13: 9780367718749
• Release Date: March 2021
• Publisher: Routledge
• Length: 342 Pages