Media Strategies: Managing Content, Platforms and Relationships

By Katie Rowney and Jane Johnston

Master the art of strategic communication in today's disruptive media landscape.

Media Strategies provides communication professionals, students, and media practitioners with the tools to navigate the complex world of modern media. Learn how to craft compelling content, leverage diverse platforms, and build lasting relationships in a digital environment. This guide offers innovative approaches to media relations, brand journalism, and content management, combining paid, owned, earned, and shared media for maximum impact.

Develop effective communication strategiesTarget and package media materials for optimal reachDeliver strategically timed messages and sustainable narratives

Whether you're a student or seasoned pro, Media Strategies equips you with the skills to excel in the ever-evolving field of professional communication.

• Format: Paperback
• Language: English
• ISBN: 1760295191
• ISBN13: 9781760295196
• Release Date: July 2018
• Publisher: A&u Academic
• Length: 344 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 6.8" x 9.0"