
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication...

This readable, well-organized text is a beginners guide to undertaking applied or practical research in media studies. The book has an introduction to research, a presentation of different research techniques and a section on writing up research. Instructors will appreciate the...

This readable, well-organized text is a beginners guide to undertaking applied or practical research in media studies. The book has an introduction to research, a presentation of different research techniques and a section on writing up research. Instructors will appreciate the...

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication...