Media Relations in Sport

By Brad Schulz, Philip H Caskey, Craig Esherick

Prepare students for a career in sport media relations.

As sport media communication has become intertwined with the frenetic pace of technology, global interconnectivity and versatility have become the bywords. Media Relations in Sport, Fifth Edition, examines the intersection and trajectory of emerging technology, platforms, and trends with foundational principles of communication to give students and industry professionals alike a nuanced understanding of the communication tools at their disposal that will allow them to keep pace with and succeed in a kinetic, competitive industry.

Media Relations in Sport is the only text focused on the day-to-day execution of media relations within sport organizations. Students interested in a career in sport media must possess a distinct set of essential skills--how to interview, how to effectively create and distribute content, and how to deal with communications issues that, given the hectic pace and global reach of web-based media, now seem amplified. Discussions of event management, publicity campaigns, ethics, regulations, and the law are not only still relevant but essential for today's sport media professionals, where news travels the world at the speed of a tweet. For undergraduate- and graduate-level students, the fifth edition of Media Relations in Sport blends and balances how sport media communications has traditionally been crafted with the ever-evolving strategies necessary for remaining ahead of the game.

Formerly published in 2020 by FiT Publishing.

• Format: Paperback
• Language: English
• ISBN: 1940067367
• ISBN13: 9781940067360
• Release Date: January 2026
• Publisher: Human Kinetics Publishers
• Length: 300 Pages
• Weight: 2.20 lbs.