Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump

By Maurine H. Beasley professor emerita University of Maryland College Park Past President AEJMC

Book Overview

This book examines the media relations strategies first ladies and their teams have used throughout history to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. These essays also highlight the important role media relations plays in political communication.

• Format: Paperback
• Language: English
• ISBN: 1793611262
• ISBN13: 9781793611260
• Release Date: March 2022
• Publisher: Lexington Books
• Length: 346 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.8" x 5.8" x 8.3"