Media Relations, A Primer: Small and Medium Sized Hotels

By Maurizio Testa

Operational techniques, practical solutions and concrete examples of how to use a press office to promote a small or medium-sized tourism enterprise. How best to promote a tourist SME in today's market? Traditional print advertising and intermediation often turn out to be expensive and inefficient in the communications jungle. A press office provides the straightest, most reliable path to the true target: the client. How to get substantial returns from a reasonable investment? This manual analyzes how traditional and online press offices actually operate, and examines internet public relations options (blogs and social networks).

• Format: Paperback
• Language: English
• ISBN: 1439204470
• ISBN13: 9781439204474
• Release Date: January 2009
• Publisher: Booksurge Publishing
• Length: 48 Pages
• Weight: 0.29 lbs.
• Dimensions: 0.1" x 7.0" x 10.0"