Media Planning & Buying in the 21st Century Workbook

By Ronald D. Geskey Sr.

Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1461009537
• ISBN13: 9781461009535
• Release Date: April 2012
• Publisher: Createspace Independent Publishing Platform
• Length: 176 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.4" x 8.0" x 10.0"