Media Planning & Buying in the 21st Century Workbook, 3rd Edition

By Ronald D. Geskey Sr.

Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.

• Format: Paperback
• Language: English
• ISBN: 1505326893
• ISBN13: 9781505326895
• Release Date: January 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 154 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.3" x 8.0" x 10.0"