Media Now: Understanding Media, Culture, and Technology

By Joseph D. Straubhaar, Robert LaRose, Lucinda Davenport

Book Overview

Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success.

• Format: Paperback
• Language: English
• ISBN: 1305950844
• ISBN13: 9781305950849
• Release Date: January 2017
• Publisher: Cengage Learning
• Length: 592 Pages
• Weight: 2.90 lbs.
• Dimensions: 0.9" x 8.5" x 10.8"

Customer Reviews

good book

I read this book in common library. This book is very helpful to understand new media in many perspective. I need this book very much to help me to teach my student to understanding media technology, history and current issue. I wish I can buy this book.

media now

The guy who sent this book sent me a couple of emails. The book is in excellent condition.

great book

* Easy to understand * Easy to read * Website filled with quizes, links, glossary for each chapter, etc. * Awesome extras if you buy the book new (ex: online tutors and other links)