Media Monoliths: How Great Media Brands Thrive and Survive

by Mark Tungate

Book Overview

In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749444789
• ISBN13: 9780749444785
• Release Date: February 2006
• Publisher: Kogan Page
• Length: 272 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.3" x 9.2"