Media materiality and semiotics

By Nayana Gurgel de Moura

Media materiality, as a form of communication packaging, is expressed through shapes, colors, finishes, embellishments, and images. It is like a sign that comes to mind after activating meaning in individuals through stimuli for interpretation, only becoming complete when this process occurs. Thus, when interpreting what has been given, we construct meanings based on our own references in the social context in which we find ourselves. This book shows the steps for analyzing a media product using semiotics as a tool.

• Format: Paperback
• Language: English
• ISBN: 6209467830
• ISBN13: 9786209467837
• Release Date: December 2025
• Publisher: Our Knowledge Publishing
• Length: 84 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"