Media Management: Leveraging Content for Profitable Growth

Bys: Pochet, Yves and Wolsey, Laurence A.

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents -... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3540440054
• ISBN13: 9783540440055
• Release Date: December 2002
• Publisher: Springer
• Length: 186 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"